Vol.5
POP-UP STORE in
TOKYO, JAPAN
2026
11.6FRI–11.8SUN
STUMP BASE (Minami-Aoyama, Tokyo)
Seoul, right now. Three days in Tokyo.
ABOUT
What is SEOUL LIFE?
SEOUL LIFE is a pop-up store that brings Korea’s most-loved beauty and lifestyle brands to Japan, curated with a distinctly Seoul point of view.
See, touch and try products from Korean brands, including some not yet available in Japan. Since February 2025, we have held four editions in Tokyo.
- Editions so far
- 4
- Total visitors
- 10,000+
- Brands & partners
- 48
INFORMATION
Event details
- Dates
- Fri, Nov 6 – Sun, Nov 8, 2026
- Hours
- Coming soon
- Venue
- STUMP BASE 1F6-5-45 Minami-Aoyama, Minato-ku, Tokyo
- Admission
- Coming soon
Admission details and opening hours will be announced on this page and our official Instagram.
CONTENTS
What to do
Fan favorites from past editions. Details for Vol.5 are coming soon.
01
Try the brands
Try skincare, makeup, inner beauty and more from Korean brands, including products not yet available in Japan.
02
Cosmetics crane game
Win Korean cosmetics at our signature crane game. There’s a line for it every time.
03
Stamp tour
Visit the brand booths and collect stamps to get one free play on the crane game.
04
Receipt photo printer
Take home a receipt-style photo print as a souvenir of your visit.
BRANDS
Brands
COMING SOON
Participating brands will be announced soon.
We’ll introduce them one by one on our official Instagram.
ARCHIVE
Past editions
VOL.1
Feb 23–24, 2025
Tokyo
VOL.2
May 23–25, 2025
Tokyo
VOL.3
Nov 7–9, 2025
Tokyo
VOL.4
Jun 5–11, 2026
Maison KOSÉ Ginza
In collaboration with KOSÉ
ACCESS
Venue & access
STUMP BASE 1F
6-5-45 Minami-Aoyama, Minato-ku, Tokyo 107-0062
A space of about 190㎡ in exposed concrete, designed by Tadao Ando.
Open in Google MapsONLINE SHOP
Online shop
Korean cosmetics are available at the SEOUL LIFE shop on Qoo10.
Visit the Qoo10 shopOur official online store is coming soon.
FOLLOW US
Follow us for updates
Brands and admission details will be announced on our official Instagram and X.
FOR BRANDS & PRESS
Exhibitor & press inquiries
Brands interested in exhibiting and members of the press are welcome to contact us by email.
Contact us by emailghcl321@naver.com